Following tentative discussions with a number of major brands, the consortium is now inviting official tenders for the stadium’s ‘Naming Rights’ with a view to securing a headline sponsor by June 30th of this year.
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In terms of comparable advertising value alone, the ‘Naming Rights’ package is worth in excess of £500,000 per season. This includes full on-stadium branding, on-pitch advertising, access to stadium hospitality and conference suites, a corporate box, complimentary tickets, billboard advertising and full roadside signage. Both clubs also receive widespread media exposure, both in Wales and across the whole of the UK.
From 3Com Park in San Francisco to the Reebok Stadium in Bolton, major sponsors are buying the ‘Naming Rights’ to the homes of successful sports teams. Already being heralded as one of the best in Europe, the new stadium at Swansea will be home to the city’s renowned rugby union and football sides - The Ospreys and Swansea City FC.
As well as being the UK’s first specially-built, dual-purpose, rugby union/football stadium, the venue also features a 30,000 capacity for music events, plus 29 corporate hospitality boxes and conference space for 1000 guests.
Ashley Donlan is Chief Executive of sports marketing company Bastion, the company which has been tasked with finding a sponsor to take on the ‘Naming Rights’. says, “The new stadium features some of the best facilities outside the FA Premiership and is the perfect home for two of Wales’ best sides. With more than 500,000 passionate fans expected to watch the Ospreys and the Swans next season, we’re looking to work with the right brand to ensure success both on and off the field. This is a huge opportunity for a major brand to really work with two highly ambitious clubs and become part of the city’s social fabric,” he adds.
The new stadium, completely enclosed with four covered stands merging to form one arena, has also installed some of the best facilities in the UK in order to attract new supporters, especially women and families.
As Donlan explains, “We’ve worked extremely hard to get this right from the state of the art pitch to the focus on providing all fans with a great match experience.”
For further information please contact Ashley Donlan of Bastion on 01792-480045 or 07968-240024.
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About Bastion
Bastion Stadium Solutions Ltd is a sports marketing company operating in the sporting and entertainment industry, concentrating on financial engineering and generating capital and/or revenue streams for proprietors of sporting stadia and entertainment facilities and investors.
Originally based in Australia, where the company worked on stadiums such as the Telstra Dome in Melbourne, Bastion moved to the UK in 2000. Since then, the company has worked with Brighton and Hove Albion, Luton Town FC, Watford FC, Coventry FC, Hull FC and Hull Rugby League Club.